There are a lot of REALLY happy girls in Utah right now! American Girl just opened a temporary holiday location at Fashion Place Mall in Murray, Utah. I was able to take my oldest daughter (10) to the grand opening events on Saturday. It was crazy busy, but we had fun.
Doors opened at 10 a.m., but they started giving out return tickets at 9:00. We arrived about 9:30 and waited in line for about a half hour to get a return time of 1 p.m. We just browsed around the mall for a while with all the other crowds of doll-crazed tweens. Each guest received a free copy of Caroline's first classic Beforever book. There was also a drawing for a free Grace doll and a Grace-themed sticker card craft.
My daughter loved meeting the other girls and their dolls. I saw just about every AG possible, from historical to Truly Me to Girl of the Year. We brought mini Ruthie for the festivities. I also saw quite a few girls with Our Generation dolls and some Madame Alexander and Walmart dolls, especially for younger fans. I did notice a difference in hair quality right away. The AG dolls tended to have much better hair than the cheaper brands, but other than that, they were just the same and all the girls seemed to love their dolls equally, no matter the brand.